Tag Archives: Press Release

A Sherried Amrut headed our way!

This just came past my desk here at the JSMWS headquarters (and it sounds delicious!):

PRESS RELEASE

Amrut Single Malt Releases New Limited Edition Expression

Amrut Intermediate Sherry Single Malt Whisky – 57.1% abv

Amrut Distillery and Purple Valley Imports USA announce the US launch of Amrut Intermediate Sherry Single Malt Whisky.

This is a truly unique expression. As a small family owned distillery Amrut is able to test new ideas and to continue to create world class Single Malt whisky.

Process behind this whisky

As a first step in the production of this expression Amrut Distillery wanted to make sure that there was no sulfur present in the casks. Secondly, shipping the sherry butts from Spain to Bangalore was going to be difficult. From Spain, the barrels would go through huge temperature changes and by the time it reached the port of Chennai (Madras) it would be 30 + degree Celsius. A marvelous idea came to Amrut. They instructed the supplier NOT to add any sulfur and also to drain any residual sherry in the cask completely. A few cases of Amrut Cask Strength Single Malt Whisky were shipped to the cooperage in Spain and they were filled in each of the Sherry Butts. The casks  were then sealed and rolled a few times. The logic behind this idea was cask strength whisky at 61.9% would more likely act as a kind of ‘bacteria killer’. Amazingly it worked! The Casks came through intact.

Once the Sherry Butts were filled Amrut wanted to create something other than the sherry finishes in the market today. Amrut wanted to avoid the sherry’s influence suppressing the ‘Amrut Characters’ in the whisky. The Butts were emptied back into Bourbon Casks for approximatley one year. The master distiller drew samples and was impressed with this “essay in elegance” – there was no trace of sulfur what so ever. It was like a sherry ‘Sandwich’ and fused well with Bourbon notes. ‘Amrut Intermediate Sherry’ has born. We are not aware if any other distiller has coined a phrase like this before, however it is exactly how the whisky was produced.

Purple Valley Imports will be sampling Amrut Intermediate Sherry Single Malt during the VIP hour at Whisky Fest San Francisco on October 8th, 2010

Facts:

Amrut Intermediate Sherry Single Malt – 57.1% alc by vol.

Total Bottling: 275 cases

US Availability: 85 Cases (6 x 750 ml)

Worldwide Availability: European Union, Canada and United States

US Release Date: October 15th, 2010

US Availability: November 1st, 2010

Anticipated US Retail Price:  $134.99

For further information:

Raj Sabharwal, VP Sales & Marketing, Purple Valley Imports USA. raj@purplevalleyimports.com.

Tel: 704 497 2493.