The Bloggers’ Blend now has a name: St. Isidore – design the label & win a £250 Shopping Spree at Master of Malt!

You might remember a few months back that I (along with 9 other prominent whisky bloggers/writers/journalists) was asked to participate in a competition to design a new whisky blend for Master of Malt.  After all was said and done, I gave you my tasting notes on the every single blend and a short while after that, it was announced that blend “I” was the winner.

Now that we have a winner and a name for the whisky – Master of Malt is looking for a label for the bottle.  You might have read their blog post about this yesterday but below is the official press release regarding your chance to design a kick-a$$ label for some kick-a$$ whisky and win a £250 shopping spree at Master of Malt.  Good luck!!


Design a label and win a £250 shopping spree at Master of Malt!

Calling all Graphic Designers! Master of Malt has recently launched a competition to design the label on a very exciting new whisky, and the winning submission will receive £250 worth of vouchers to spend at Master of Malt!

The label will be used for the winning blend from a competition aimed at whisky bloggers, in which Master of Malt asked ten of the top spirits bloggers to create their own blended whiskies, and then asked the public to vote for the best one.

The blend which was chosen will be called “St Isidore” after the patron saint of the internet, and Master of Malt is calling on graphic designers to come up with label designs for the new bottle, and the brief is simple: create a label which sums up St Isidore, the blend, and the whisky blogging community. Try and make it as amusing and as creative as possible.

Not only will the winning design receive a £250 spending spree at Master of Malt, they will also be credited on the back of what will certainly be an incredibly popular new whisky!

The competition closes on the 5th October 2011, and the winning submission will be announced that same day.

To enter, simply email your label design to

Technical Specifications for the label.
Please ensure your submissions meet the following criteria:
Dimensions: 10.5cm by 9.2cm (4.13 inches by 3.62 inches)
3mm Bleed
Resolution: 300 DPI
CMYK Colour

Tasting Notes for St Isidore (as provided by Master of Malt)

Nose: Sweet creamy aromas that meld well with a cool, oily, almost coastal wood smoke. It instantly transports you to Islay, whilst offering just a hint of plum wine, wood shavings and lapsang souchong tea. Time in the glass brings out notes of guava, warm custard and rhubarb crumble.

Palate: Thick, warming and balanced as it hits the tongue, it offers notes of really good vanilla ice cream, black pepper, and rum spices, whilst retaining a solid backbone of sweet woodsmoke and freshly-sawn timber. Hold it on the tongue for just a touch of salty popcorn and crème caramel.

Finish: Beautifully warming and spice. It fades away on freshly grated cinnamon and sugared peels. A faint flutter of pear juice on the very tail.

Overall: A perfect smoky blend. This is a very old school whisky, combining the smoke of Islay, and the rich, honeyed tones of the Highlands. A superb winter fireside dram if ever there was one.