The Jewish Single Malt Whisky Society is now a wholly owned subsidiary of Diageo

***For immediate release***

Dateline Guilford, CT USA – April 1, 2011

In a surprising turn of events, Diageo CEO Paul Walsh and JSMWS President & Founder, Joshua “Yossi” Hatton gathered together to discuss Diageo’s acquisition of the Jewish Single Malt Whisky Society.  The overall cost of the acquisition totaled the sum of “A pack of gum and a handshake.”  Priceless.

The deal was sealed under an agreement that Diageo would release a new line of whiskies called “The Classic SchMaltz”.  The first whisky in the new Classic SchMaltz line is a 12yo Cragganmoshe that was matured in a Maneschwitz Heavy Magala cask and bottled at 54%ABV (label pictured below):

Any and all Inquiries can be directed to Joshua “Yossi” Hatton who might not be able to talk for some time as he’s vowed to chew the gum from the aforementioned exchange in the attempt to beat the gum chewing record set by world renowned ‘Violet Beauregarde‘  (more than three months straight!).